Vicio company visit

Aleix Puig, winner of MasterChef’s seventh edition, recently launched Vicio, the new “virtual” fast-food restaurant. The business model is completely focused on the  take away.

It is only accessible through Glovo, in which they have been the first ones to personalize their paper bags.

A Vicio’s special feature is that it counts with a creative director and a communication director between its employees which enables the company grow exponentially in social media.

Covered Topics:

• Get to know first hand his career path, the day-to-day in a leading start-up
• The dark kitchen business model
• How they apply their marketing tools